Introduction
EMA is a business membership association, Sleep Easy was a membership renewal and lead generation campaign. Lead generation utilised email automation, supplying end-users access to limited resources and data capture for ongoing marketing and the membership team. The project was initially trialled and scaled up to include a membership renewal component.
The campaign included radio advertising, digital marketing and supporting print and promotional collateral.
Scope of work
Project lead | Technical lead | Art direction | Campaign Management
Radio Advertising
Video Advertising
